One of the major stumbling blocks, when considering promotional products for a campaign, is finding the right vehicle to raise awareness and get people to remember you. With the LAMMA show approaching rapidly, in January 2018, here are five alternative promotional products that will appeal to an agricultural audience.
The Ad Loop Keyring
If your business is selling or servicing anything that is with a key, then to paraphrase Beyoncé, “Put a Loop keyring on it!” If you handle your customers’ keys for servicing, maintenance or repairs, hand them back with a fun and funky Ad Loop keyring on the bunch. This puts your contact details in their pocket and in prime position for future work and long lasting, repeat brand exposure. Your key to more interaction with existing customers is branded Ad Loop key rings, manufactured here in the UK and in your client’s hand when a need for you arises. You can try creating your own Ad Loop key ring design on line at www.loopkeyrings.co.uk
Pocket Note Book and Pen
With battery life and mobile signal coverage issues affecting smart phones in rural areas, then a classic notebook and pen combination could be the perfect stand by for farm managers. Our suggestion here would be the Noir range with practical, black, soft feel, hard backed covers and a handy elasticated pen loop with a choice of pens. This range of notebooks comes in three sizes and a wide choice of trim colours to fit in with most brand requirements. Our suggestion for this agricultural role would be the pocket A6 size model to your customer to jot down reminders whilst also being reminded of you. Suggested slogan “make a note of our name”
A thermal mug is another product that is perfect to put your brand in a farmer’s hand. This is a valuable and practical gift that can give daily exposure to your message. Imagine your mug in tractor cab cup holder to give repeating message throughout the working day, building on the goodwill created when you hand over this gift. There are many models to choose from, including double wall, food quality, Americano Grande mugs, made here in the UK, up to high quality designer mugs from international brands like Contigo. Suggested slogan “we warmly appreciate your business”
The Water Bottle
A sports water bottle is just as valuable to an energetic farm worker as it is to any athlete. Like the travel mug this can offer repeat brand exposure through the working day and it is the eco-friendly alternative to the disposable water bottle. You can keep your brand in their hand every time they refill with a refreshing message. Suggested slogan “we value our customers – keep hydrated – drink more water.”
The Permanent Marker Pen
In most farming environments there are many bags, sacks, boxes and crates used for a multitude of produce and supplies. Your branding on a practical permanent marker pen puts your message in the hand of your clients as they add labels, notes and reminders all over the workplace. This is a useful gift that can also be presented as a set of four different colour inks, black, blue, red and green. Slogan suggestion “making our mark in the agricultural community.”
Whatever way you choose to get your new business message out into your market place, business gifts can be the catalyst to future interaction. They create goodwill in the moment of giving, they hang around until a need for your service arises and you can highly target who you give them to, so there is little or no wastage of your precious marketing budget. There are many products out there to choose from but why not let a business gift distributor do the leg work for you. An experienced team such as BusinessGiftUK.com can analyse your campaign goals and make suitable suggestions to help you make a memorable impression and get the attention you are looking for.