Company hails successful first year in Europe

  • Develon, formerly known as Doosan Construction Equipment, can look back on a very successful debut year in Europe and worldwide
  • Derived from the words ‘Develop’ and ‘Onwards’, the new Develon brand came into being in early 2023, through the renaming of the orange Doosan Construction Equipment brand

The retention of the familiar orange colour and product naming has ensured excellent continuity, with Develon branding introduced everywhere in the organisation, from the headquarters, manufacturing plants and other facilities in South Korea to company and dealership operations all around the world. Under the new brand name, Develon has been building on previous achievements across the world in a legacy that stretches back over 80 years.

The brand was officially launched at the Conexpo trade fair in Las Vegas in the USA in March 2023. Subsequently, local trade fairs across the globe have all been used to further debut the brand at a more regional level. Other activities such as dealer meetings, customer events, media work and much more have taken place to share the new brand with customers across the globe to strengthen brand awareness. This included the first Global Develon Day event attended by customers and dealers that took place in South Korea in the second half of 2023.

Jayden Lim, Develon Europe CEO, said: “I would like to thank all of our staff, dealers, suppliers and customers for their support in the transition period, all of whom have embraced the new Develon brand. They are also happy with the fact that there is virtually no change in our core values, sales network, products and technologies – all remain the same.”

Develon has continued to expand in the European market. Notable developments include the opening of a new European Training Centre at Nantes in the west of France and work commencing on a new company owned store in Germany, targeted for opening in the second half of 2024, offering direct sales, customer support and training and a parts warehouse. The expansion and relocation of Develon’s Parts Distribution Centre from Germany to Belgium has also been announced, again aiming for completion in the second half of 2024.

Jayden Lim added: “Further in 2024, Develon will continue work on technology R&D to transition the construction equipment line-up to electric machines, and to transform its mid-to-large equipment to FCEVs (Fuel Cell Electric Vehicles). We are in the process of developing a 14 tonne wheeled electric excavator – the 14W EREV (Extended Range Electric Vehicle) which will be displayed at Intermat and launched in the near future.

“We will also be continuing our developments of the various technology building blocks which are part of the future complete solution, CONCEPT-X. As a result of this, we were recognised in two innovation awards presented at the CES in Las Vegas in January with our Smart Collision Mitigation system that prevents the risk of job site accidents and X-Agent, which is an AI-based machine-assistance solution that helps advance machine operation and productivity.

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