- It was a clean sweep for two family owned CLAAS UK dealers in the north of England and Scotland in this year’s CLAAS Dealer Awards, with GORDONS being awarded the overall prestigious ‘Dealer of the Year’ award for 2023, while the ‘Dealer Excellence Award – Gold’ for 2023 was awarded to RICKERBY
The CLAAS UK ‘Dealer of the Year’ award recognises the high overall level of performance by a CLAAS dealer in the UK and Ireland in three key areas: Finance, Dealer Performance and Customer Feedback.
The award is a major achievement for GORDONS, who were established in 1865 and are based at Castle Douglas in Dumfries & Galloway, with five branches covering the South West of Scotland. The award assesses not only the dealership’s overall performance, but the performance of each of its individual branches. The award also reflects the results of the annual Customer Feedback Survey and GORDONS scored very well in this category, underlining their commitment to their customer base and the first class customer care service they provide.
The ‘Dealer Excellence Award – Gold’ recognises the high level of service and support that RICKERBY offer their customers and is another great achievement for CLAAS UK’s largest dealer. With nine branches, RICKERBY serve an area from Lancashire and Northumberland up to the Firth of Forth in Scotland.
The announcement and presentation of the awards to Neil Montgomery of GORDONS and Ken Conley of RICKERBY were made at the CLAAS Dealer Council meeting, held recently at the CLAAS UK headquarters at Saxham, Suffolk.