- Growing the business by diversification
- Keestrack, a major manufacturer in mining, recycling and construction equipment finds a perfect fit with Goldoni, specialized in agricultural machinery
“After decades of organic growth, we’re glad to continue our growth by expanding our business into the agricultural segment” says Kees Hoogendoorn, president of the Keestrack group. “After analysing many opportunities we felt personally drawn to Goldoni for its rich traditional family values which are very close to ours. Our goal is to keep this historic brand alive supporting the local economy and employment rates”.
“We see a lot of synergy between the current businesses, such as: production systems, suppliers and dealer network, which will leverage the Goldoni business to bring success to the company.” says Peter Hoogendoorn, Vice President of Operations of the Keestrack Group operating their own Italian factory for crushers in Ponzano Veneto.
Keestrack already has a clear strategy to restart the Goldoni tractors production as soon as possible, focusing on making the best specialized tractors, transcars and motor cultivators, using Goldoni’s tradition with Keestrack’s innovation. Keestrack has a strong drive to innovate and is preparing for industry 4.0.
“The product portfolio will meet the customer’s requirements. We look to the future and want to introduce the K-series open field tractors in the near future. The Goldoni dealer network, in synergy with Keestrack’s, will be the key to make the orange Goldoni tractors strong on the fields again” says Roberto Lopes, Keestrack Italy CEO.
Goldoni, is a brand which exists since 1926. The company had a 50 million euro turnover in 2018. The family owned company shares the same values and also listens very well to the costumer’s needs, exactly like Keestrack.
The Hoogendoorn family, founders and 2nd generation owners of the Keestrack Group