New Holland Agriculture to put smiles on the faces of Essex children in need this Christmas

• Basildon based UK tractor manufacturer New Holland Agriculture part of CNH Industrial have donated six toy pedal tractors to the Essex based charity North Essex Support Team (NEST) which will be distributed to the children of struggling families across Essex this Christmas

NEST is a small, registered charity who take direct action to assist families and individuals in need across the Essex community. Founded in 2006 by Les Nicoll who has a background of 50 years’ service with Essex County Fire and Rescue service. The charity provides families with everyday household items, furniture, clothing, adaptions within the home to facilitate the return from hospital of very sick patients or those requiring palliative care and Christmas hampers. www.nestassist.co.uk

Les visited the New Holland plant on 2nd November to collect the pedal tractors from David Redman, Tractor Product Specialist together with members of the New Holland marketing team. NEST will distribute the pedal tractors to the families of children who without their help may not have received any gifts this coming Christmas. In 2021 the charity gave ‘One Day Free of Poverty’ to over 350 children, ensuring they all had wrapped presents as well as a gift for the parents.

NEST chairman Les Nicoll said “Thank you New Holland for giving these pedal tractors to us at NEST.

You along with all those that are supporting us in creating One beautiful day free of poverty are helping us to make a difference this Christmas. Each one I promise will go to some of the very poorest children in our community.

To show how much difference these gifts will make I need to paint a scene. In 2022 in one of the richest countries in the world, mum or dad explain that the family have no money this year. Explaining why the house is cold, food is scarce, treats are non-existent and finally adding they are sorry but there will be no presents this Christmas. Mum will of course tell herself that next year they will make it up. Children will accept this, avoid the playground Christmas chatter of school friends or fib about their own Christmas expectations. Imagine then when these children wake on Christmas morning, the house is warm, mum and dad are happy, there is food on the table but best of all there are presents with their name on. These children know mum and dad are poor, they know there is nothing for Christmas. There can only be one true reason SANTA IS REAL!”

Pat Smith New Holland Business Director UK & ROI commented “New Holland Agriculture are delighted to assist this superb local Essex charity and we honour them for all the good works that they do. We wish all the children and families an enjoyable Christmas this year.”