Parts for Machines views further growth in its second year

  • A year after its launch, – the Aftermarket Online Sales Platform for the Agricultural and Construction Sectors – exceeds its initial targets and looks to a future of expanded sales opportunities through continued growth of its Supplier Partner base


Now into is second year of trading, Parts for Machines (PFM) continues to make good progress towards its aim of becoming the first one-stop aftermarket online sales platform for Agriculture and Plant machinery. With more than 1000 sales in its first year, Parts for Machines exceeded the expectations of its management both in terms of total quantity and also of average order value.

A key metric for any e-commerce site is the growth in organic traffic and partsformachines customer footfall has grown over 5x in the past 12 months. PFM has also established itself as a serious player in high quality alternate parts for major brands such as JCB, Doosan, Kubota, and Bobcat. In most cases PFM now ranks in top 5 search for customers looking to buy high quality parts for their machines – an incredible achievement considering its short history.

Parts for machines is in the midst of a substantial growth in its supplier-partner base. Awareness of the Parts For Machines offer has sparked interest from further leading brands who supply into the sectors it serves.  A quick look through the site now reveals the presence of top names such as Gulf, De Walt, Shell, Sykes Pickavant, Castrol and Draper Tools, joining the likes of wiper blade giants, Trico who signed with Parts For Machines before Christmas and others, like Yuasa Batteries, SIP. Astrak, Philips, Top Gear and BYG, who have been there since the outset. Many new and exciting partnerships are under discussion and will be revealed in the coming months.

The purchase and delivery of top-line products directly to the doorstep of construction businesses and farmers found a ready market during the Coronavirus lockdown. The awareness by Parts For Machines that down-time costs money, meaning that delivering to the door will make maintenance an easier and a more efficient, cost effective process, seems to have found its way increasingly into the consciousness of people in these sectors.

This combined with Parts For Machines’ strong focus on both the purchase experience and providing help and assistance for customers – as born out by its continuing excellent Trustpilot rating – means that its offer continues to be an attractive proposition and one that is maintaining its upward expansion.

The user-friendliness of the platform remains a focal point for Parts For Machines and therefore the platform itself is constantly evolving. It is currently undergoing development to allow it to comfortably handle the rapidly increasing number of parts references that is having to handle. This comes as a result of both a substantially expanding supplier partner base and also because sales levels have led to a notable growth in the number of references made available to Parts For Machines by its existing supplier partners.

“The growth of continues to encourage those involved in all aspects of the business. By the end of the first year, it had become evident that the concept of direct delivery to businesses in Parts For Machines chosen sectors has real merit. The level of repeat business endorses the fact that it is creating new buying habits. Now it is a question of growing this further and effectively managing its next stage of development,” enthuses Parts for Machines Press Officer, Simon Maurice.

“As before, we would like to say a huge thank you to everyone who has ordered through and continues to do so. We look forward to supplying to those in the industries we serve in increasing numbers and with a growing product offer over, this second year and on into the future.”