- New turnover record in financial year 2020/21
- Despite the enormous challenges presented by the pandemic, the Austrian family-owned company Pöttinger has written another chapter of success in its 150-year history
- In the financial year 2020/2021, Pöttinger once again achieved the highest turnover in its history of EUR 405 million, exceeding the 400 million mark for the first time.
With an increase of 11 percent compared to the previous year, the trend of success continues. With an export quota of 88 percent, the internationalisation of the agricultural machinery manufacturer remains at the same high level. Pottinger say the key to this success is the 1,929 employees, the excellent partnership with dealerships and the investments in manufacturing plants that make innovative products and services.
With a 69 percent share of machine turnover, grassland machines account for the highest turnover. The arable sector with tillage and seed drill technology achieved a share of 31 percent of overall machine sales. Both divisions saw consistent positive development.
The Original Spare Parts business unit continued to develop well with an increase of around 8 percent. The performance of the spare parts logistics centre and customer services during the critical period of the pandemic made a major contribution here in particular. The concept of long-term availability of spare parts and the wear parts lines (DURASTAR and DURASTAR PLUS) have had a very positive effect on this segment.
Since its founding in 1871, a small workshop in Grieskirchen (AT) has developed into an internationally successful agricultural machinery manufacturer that still remains true to its roots. The close ties to the domestic market of Austria are also reflected in the positive development: The share of turnover in total sales amounted to 12 percent in the past financial year. This confirms that Pöttinger’s home country is still one of the strongest markets.
Almost 60 percent of total turnover was achieved in Germany, France, Austria, Poland, Switzerland and Great Britain. Germany with a turnover share of 18 percent and France with 15 percent are again the largest single markets. Fortunately, sales in both markets remained more or less constant over the past financial year.
Sales overseas also developed extremely positively: Canada with + 48 Percent and Australia with + 33 percent are the absolute leaders here. Other markets with strong growth include European countries such as Great Britain, Hungary, Norway and the Baltic States. Russia even recorded an increase in turnover of + 151 percent. In all these countries the activities of the sales team and the expanded product programme made a valuable contribution here.
150 years ago, the company founder certainly never dreamed that the fourth manufacturing plant would be opened in 2021: The new assembly plant in St. Georgen (not far from the group’s headquarters in Grieskirchen – AT) completed the four-leaf clover. The official opening ceremony at the beginning of June 2021 included the ground-breaking for the next stage of expansion to handle the increasing volume of orders. As a result, the production of grassland equipment is located entirely in Austria. The seed drills are built in Bernburg in Saxony (DE) and the tillage centre is located in Vodnany (CZ).
Entering the crop care technology market and manufacturing the crop care machines is also being handled in Austria.
The company has set itself the goal of making people in farming more successful. “We feel a close connection to farmers, and backed by the motto “Everyone needs agriculture”, we are committed to boosting the appreciation of this community. With a view to the environment and future generations, we also place great emphasis on sustainability and the conservation of resources,” says Gregor Dietachmayr, Spokesperson for the Management Team, in explaining the company’s mission. These topics are always at the forefront, both in the development of agricultural technology and in the construction of new plants.