New Retail Partner For Three More Dealers
Auto Supplies in Newry, County Down and RBL Shinglers near Welshpool have upgraded their retail offer utilising the Powered ByKramp branding. They are the first Powered By Kramp stores to open in Northern Ireland and Wales. Aspatria Farmers in Cumbria has revamped its retail store under its own brand, utilising Kramp’s knowledge.
The three new partnerships bring the number of Powered by Kramp stores nationwide to almost 20, says Kramp retail consultant Gary Cartwright. “Auto Supplies, RBL Shinglers and Aspatria Farmers all had successful and established retail businesses with excellent footfall. The benefit Kramp brings, along with our huge assortment of over 500,000 lines, is our knowledge of what sells best in each kind of category,” he says.
The RBL Shinglers store has benefited from a redesigned layout that, in the two months since reopening, has boosted sales, says Colin Roberts, co-owner of RBL Shinglers
“It’s using Kramp’s knowledge and ours together,” Colin adds. “The Kramp team know what has been selling in other stores, and what are fast-moving ranges, while I know what sells here. But if you don’t put new ranges in, you don’t know if it will sell. Kramp helps with that knowledge. For example, clothing has seen the biggest increase in sales.”
Auto Supplies general manager Damian Brown has found the access to a much wider range of lines very valuable. “We’ve been dealing with Genfitt and Vapormatic – both acquired by Kramp – for around 30 years,” he says. “But with this new partnership with Kramp, we have access to a much wider range of new lines.”
Already, there has been a positive impact on sales and good feedback on the new range. “A lot of inventory might have been in stock, but the customer needed to ask for it as it was stored at the back of the shop. But now we’re getting stuff displayed, we’re getting sales without the customer having to ask for it, as they’re able to see it when they come into the shop,” explains Damian.
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