Sales Team Expansion to Support International Growth
Samson group has strengthened its global sales organisation with the appointment of three new territory managers for its Samson and Pichon brands. The move aims to enhance field support, improve network management, and drive business growth in France and key international markets.
Julien Brun – Export Territory Manager
Julien Brun, with more than 20 years in agricultural machinery, joined Samson agro in 2012 and has held roles including country manager for France, Benelux, and Switzerland. Since Pichon joined the group in 2019, he has supported dealer network expansion in North-Eastern France and Switzerland.
From 1 January 2026, Brun will oversee sales across the UK, Iberian region, and South America, while maintaining responsibility for Belgium, the Netherlands, Luxembourg, Switzerland, Canada, the United States, overseas territories, and Africa. He will also manage Jean-François Tauziet and David Bowman, with Tauziet focusing on Spanish-speaking countries.
Maxime Mas – Territory Manager East & South France
Mas, who joined Pichon in 2015, previously managed a 35-department territory in North-Eastern France and was responsible forproduct development and sales of the Samson and Pichon solid spreader ranges.
He now oversees East & South France, managing a team of four sales representatives covering 70 departments. Reporting to him from 1 January 2026 are Éric Berti, Clément Poly, Jean-François Tauziet, and Patrice Lucot.
Aaron Keogh – Territory Manager North-West France
Aaron Keogh, with a background in export positions at Sulky-Burel, joined Samson Agro in 2016 and has played a key role in developing the Samson and Pichon brands in Brittany, Normandy, and Pays de la Loire.
From January, Keogh will continue his active sales territory while leading the North-West France sales team. His team will include Jean-Michel Doré, Tom Aguert, Guillaume Besnier, and Didier Brochard.
A Stronger, Closer Sales Network
Group sales director Philippe Barabinot says the appointments “address today’s market challenges and demonstrate our determination to rely on experienced profiles, close to both teams and partners.”
The group says the new sales structure will enhance dealer support, increase field presence, and strengthen the strategic development of both brands in France and international markets.
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