Agritechnica 2025 Delivered Strong Global Momentum
Agritechnica 2025 reaffirmed its position as the world’s leading agricultural machinery event, drawing 2,849 exhibitors from 52 countries and around 476,000 professional visitors from 171 nations to Hanover between 9 and 15 November. The DLG-organised event provided international manufacturers, farmers, contractors, and dealers with a high-value platform for investment, innovation, and technical exchange.
Under the guiding theme “Touch Smart Efficiency”, exhibitors presented advancements in automation, robotics, digitalisation and AI, with many solutions focused on improving sustainability and productivity across global farming systems. The event also marked the debut of the “7 Days – 7 Topics” visitor concept and the launch of the new Digital Farm Center, both designed to help visitors navigate specific technologies and investment areas.
DLG said Agritechnica once again demonstrated its role as the key driver for technical progress in agriculture. Tobias Eichberg, Managing Director of DLG Markets GmbH, said: “Agritechnica 2025 has convincingly shown how innovation, productivity and sustainability can go hand in hand. Here in Hanover, we have sent forward-looking impulses for the agriculture and agricultural machinery sectors of tomorrow.”
High satisfaction among visitors
According to DLG’s visitor survey, 95% of attendees reported high satisfaction with the exhibition programme. Core areas of interest included tractors, harvesting technology, transport equipment, soil cultivation, seeding, fertilisation and crop protection, as well as automation and precision farming.
Around 32% of visitors travelled from outside Germany, with particularly strong attendance from the Netherlands, Austria, Italy, France, Denmark, the UK, Poland, the USA, Canada and China. More than 1,600 journalists and influencers from 55 countries also covered the show.
Strong international exhibitor presence
International companies made up 68% of exhibitors. The largest exhibitor groups came from Germany, Italy, China, Turkey and the Netherlands. Australia, the Czech Republic, Hungary, Poland and Turkey participated with dedicated country pavilions for the first time, alongside the Canadian Agricultural Manufacturers pavilion.
Theme-day format proved successful
Agritechnica premiered its new “7 Days – 7 Topics” concept, with each day tailored to specific visitor groups. The programme included Innovation and Press Day, Agribusiness Days, International Farmers Day, Digital Farm Day, Young Professionals Day and the concluding Celebrate Farming Day.
Digital Farm Center launch
The new Digital Farm Center brought together start-ups and established manufacturers, focusing on digitalisation, automation, AI and robotics. Live demonstrations and daily “Practitioner Hour” sessions offered visitors practical insights into technologies already being implemented on farms.
Support for dealers and technicians
The expanded International Dealer Center strengthened support for the machinery trade sector, offering structured networking, expert sessions and business matchmaking. Meanwhile, the DLG Spotlight “Workshop Live” provided hands-on demonstrations of machinery maintenance and diagnostics carried out by professional technicians.
Expert programme and innovation awards
Agritechnica hosted more than 300 specialist events, covering automation, soil health, AI, alternative drivetrains, slurry technology, crop protection and seed systems. Innovation awards included the Innovation Award Agritechnica, the Systems & Components Trophy – Engineers’ Choice, and the DLG-Agrifuture Concept Winner. The Women in Ag Award and the DLG Agri Influencer Award also returned for 2025.
Agritechnica and Systems & Components will return from 14–20 November 2027 in Hanover, Germany.
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