Dealer coverage strengthened in Ireland

  • Shelbourne Reynolds, the UK-based manufacturer of hedge trimmers, diet feeders, muck spreaders and other equipment, has strengthened its Irish dealer network with the appointment of a Borris-based dealer, complementing coverage provided by dealerships in Cork, Waterford and Kilkenny

With depots at Borris in Carlow and Abbeyleix in Laois, Kellys now represents Shelbourne Reynolds across those counties. The family-run business was established in 1957, and today is one of Ireland’s largest stockists of new and used agricultural and plant machinery. Its other major franchises include Claas, JCB, Horsch, Dal-Bo, Sulky and Tanco.

Kellys has been appointed to sell and support the full range of Shelbourne Reynolds farm equipment, including Powermix vertical/auger-type diet feeders with capacities from 9-30m3, Powerspread side-discharge manure spreaders with capacities from 8,000-14,500 litres (1,600-3,200 gallons) and hedge trimmers with maximum reach from 5.0-8.0m. Other machines manufactured and sold by the company include flail mowers and cubicle bedders. The appointment of Kellys complements the existing Irish dealer network supported by Shelbourne Reynolds, which comprises McCarthy Agri Sales in County Cork and Murphy’s Motors in Waterford and Kilkenny.

“We are really pleased to have filled some gaps in our offering with the Shelbourne Reynolds range of products, and to represent the firm across Carlow and Laois,” says Maurice Kelly, managing director.

“Our demo fleet now includes a Shelbourne Reynolds 7060T hedge trimmer with telescopic capability that gives the machine 6.0m reach, and features the company’s digital proportional joystick for ease of control. It can be booked for a demo at any time, and we’re looking forward to showing the area’s farmers and contractors what it can do. We’re also keen to talk local farmers and contractors through the features of Powermix diet feeders and Powerspread muck spreaders.”

Neil Smith, sales and marketing director at Shelbourne Reynolds, which is based in Suffolk, eastern England, says the company is pleased to have appointed a company of the calibre of Kellys to sell and support its products in Carlow and Laois.

“This is an excellent fit with our existing dealer network in Ireland, and it underlines our long-term commitment to the Irish market, in which we have been present for over 20 years.”

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