Hughes Bros and Battlefield Machinery take on Kubota ground care equipment

Kubota (UK) Ltd continues to strengthen its dealer network by announcing that two of its machinery dealers are to add the Kubota ground care equipment range to their existing Kubota tractor businesses, with immediate effect.

Shropshire-based dealers Hughes Bros and Battlefield Machinery will extend their product offerings to include a full range of compact tractors from 18-60hp, RTV utility vehicles, and commercial and domestic ride-on mowers, putting both dealerships on a path for further expansion into new markets.

“We’re extremely pleased to be able to support both Hughes Bros and Battlefield Machinery with the opportunity for further growth in these important sectors,” explains Tim Yates, agricultural and ground care sales manager, Kubota (UK). “This partnership will help Kubota to further strengthen its position in these key markets with the ability to cross-sell between agriculture and ground care customers.”

Hughes Bros Agricultural Engineers based at Oswestry, was established in 1973 by brothers Gary, Roy and Roger Hughes. A Kubota tractor dealer since 2012, the family-run business also has Kubota implements and Vicon machinery among its portfolio.

The business operates with a team of over 20 staff, and sees the expansion into ground care as an opportunity to strengthen its business, further enhancing its reputation as a supplier of premium quality tractors and equipment.

“There are great opportunities ahead, supplementing our existing agricultural business with Kubota’s prestigious ground care equipment,” says Richard Hughes, sales manager and partner in the family business. “We’ve been looking after many ground care customers with parts and servicing – now we can reinforce that with sales of new equipment.”

Battlefield Machinery was formed in 2017 as a Kubota tractor dealer based in Shrewsbury. Run by company directors Richard Evans and Meyrick Pope, the business is one that comprises a team of 14, of which six are mobile engineers. Battlefield Machinery has built a reputation on delivering first class service for its customers, and the extended portfolio will sit alongside the supply of Kubota Implements and Kverneland machinery.

“We’re delighted to have been given this opportunity to expand our business into new sectors,” says company director Richard Evans. “Ground care fits very well with what we already do – and the ability to now provide sales, service and support to schools, golf clubs, parks and sports grounds is a fantastic opportunity for all involved.”

“Our customer base has evolved, and a lot of that is linked to the prestigious brands we supply and service,” he says. “We also want to apply our ‘can-do’ approach to customer service and back-up to the ground care sector. All our customers must benefit from the same level of service and support.”