International tyre company completes acquisition
- Goodyear Farm Tires will welcome the newest addition to the Titan International portfolio to its stand at The Tire in Cologne next week
Titan International has completed the acquisition of Carlstar Group LLC, a global manufacturer and distributor of speciality tyres and wheels, in a $296 million purchase.
Representatives of Carlstar will be present to talk through the product offering and answer queries from visitors to the Goodyear Farm Tires stand for the three-day spectacle in Germany which runs from June 4-6.
Carlstar offers tyres and wheels for a variety of applications including outdoor power equipment, trailers, turf and all-terrain vehicles (ATVs).
Lindsay Hart, Sales Director for Goodyear Farm Tires Europe, said: “The acquisition of Carlstar by Titan International is an exciting development and expands the product portfolio available to our customers and distributors.
“Alongside our Low Sidewall Technology and wider Goodyear Farm Tires offering, we have a versatile and high-performance range which can ensure we are a ‘one-stop shop’ for our customers.
“We look forward to welcoming members of the Carlstar team to our stand at The Tire and allowing visitors to the show to learn more about how we have developed the Goodyear Farm Tires proposition in the five years since returning to the European market and find out more about our new products available through Carlstar.”
The Tire will see Goodyear Farm Tires display its innovative and flagship Low Sidewall (LSW) range, fresh from opening a new Technology Development Centre in France in April which makes the products more accessible to the European market.
The LSW assemblies which will be on display have proved a huge success for farmers across the world. Operating at up to 40 per cent lower inflation pressures than standard tyres, they provide increased crop yield thanks to reduced soil compaction.
Featuring a larger rim diameter and smaller sidewall than a conventional tyre, the LSW possesses exceptional flotation properties, enabling easier travel on wet soil as well as reduced power hop and greater stability, which minimises road lope.
Previously, all production and assembly of LSW products took place in the USA but the launch of the new Technology Development Centre in France means they will now be delivered to European countries at a faster pace and with greater flexibility.
Goodyear Farm Tires – which will exhibit on stand CO19 in Hall 6.1 – will also offer the opportunity for dealers across Germany and the rest of Europe to join its partner programme.
During The Tire, Goodyear Farm Tires will also give a nod to its proud history by displaying popular vintage tyres featuring the authentic diamond pattern the company is renowned for, including the Super Rib and Sure Grip All Service.
Experts from Goodyear Farm Tires, including Global Agricultural Product Manager Scott Sloan, will be on hand to answer the queries of visitors to the stand.
Titan International has been manufacturing Goodyear Farm Tires in America for more than a decade and purchased the licence for the European and UK markets in 2015. It has also made a significant investment in new plant and equipment to manufacture tyres specifically for the European market.
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