New Holland announces dealer expansion details in the South of England

  • New Holland has announced that Haynes Agricultural Ltd have now completed their acquisition of neighbouring New Holland dealership, Oakes Bros Ltd.


Haynes, who are one of New Holland’s longest established dealers in the UK, will now operate six New Holland Agriculture depots covering parts of Kent, Sussex, Hampshire, Wiltshire, Berkshire and Surrey making them also now one of the largest New Holland dealers in the country.


The former Oakes Bros depots have been retained, in Micheldever. Hants. In Horsham, West Sussex and in East Ilsley, Berkshire, providing customers in the area with a continuity of service.  All of the staff in those depots have transferred to Haynes to further enhance this continuity.


Adrian Woods, Haynes Agricultural Operations Director, commented: “We are we delighted to have been able to expand our agricultural operations across the south of England. We look forward to working with all of our new staff and customers in our new territory and wish them a warm welcome to Haynes as we develop our business in the area together with New Holland.”


Andrew Haynes, Chairman and CEO of the Haynes Group, said; ‘Haynes and Oakes share similar values and we believe this acquisition is a natural fit for our business as it significantly widens our depot footprint and coverage for New Holland. Over time this should provide us with increased economies of scale with more shared resources, which should, in turn, enable us to provide an even better service to our farming customers.”


Pat Smith, New Holland Business Director for UK commented:

“We are delighted that these two companies with long trading history have come together giving them the critical mass to invest and grow the business fit for the future ”