New Holland chooses Innov-Agri 2021 to re-start its participation in trade fairs

  • True to its commitment to be close to its customers, New Holland returns to live events as announced at its digital press conference in July. The first event in the brand’s rich calendar of international and local agricultural shows is Innov-Agri in France, where its team is ready to welcome visitors on its stand

New Holland Agriculture returns to live events with the Innov-Agri show, where it is showcasing its latest innovations and unveiling the new flagship T7 Heavy Duty PLM Intelligence and the T6.180 Methane Power tractor, which is now in production. Its sales and service teams are on the stand, ready to meet visitors and discuss their needs, re-establishing the personal dimension of their relationship with customers.

“The whole New Holland team is really excited to be back in a physical event,” says Sean Lennon, New Holland Agriculture Vice President Europe.

“One-to-one interaction is so important in the relationship with our customers, and we have missed it, even though we have kept in touch through digital communication. Physical events like this also offer the very important opportunity to touch and feel our products, which makes a big difference when making a purchase decision.

This said, the virtual events we organised this last year have been very successful. We want to keep both face-to-face and digital ways of communicating alive, so we can offer the experience of our events to an even wider audience. We will use a hybrid format to welcome people at physical fairs but also give the opportunity to attend online. This way we can reach out and be even closer to our customers.”

The impressive 10.800 m2 New Holland stand showcases the brand’s wide offering. In addition to the flagship T7 Heavy Duty PLM Intelligence and T6 Methane Power Tractor, which are making their official debut, the display includes the T8 SmartTrax tractors, the BigBaler HD, the CH Crossover Harvesting and flagship CR10.90 combines, and the W170 wheel loader. In the Harvesting area, the FR Forage Cruiser is exhibited in its special 60th Anniversary livery. Also on show is a selection of implements: the SCR rear-mounted row crop cultivator, the SDM Compact Speed Disc Cultivator, and the SUM subsoiler. In the PLM area, visitors can discover the latest innovations in New Holland’s telematics offering and AgXtend precision farming technologies.

Innov-Agri is the first in New Holland’s rich calendar of events, which includes major international fairs such as EIMA, Agritechnica and SIMA, as well as local agricultural shows organised with its dealers and importers to be close to customers in the various markets. New Holland will be constantly monitoring the situation in order to ensure the health and safety of its teams, dealers and customers.