New South Lancashire territory for Handler Dealer
Merlo UK has confirmed that, following the administration of former dealer Malpas Tractors earlier this year, long-standing Merlo partner RVW Pugh Ltd has been appointed to take over the South Lancashire territory with a new RVW Pugh depot at Lathom.
An authorised Merlo dealer since 1997, RVW Pugh has developed a strong reputation for customer service, product expertise, and a loyal following for Merlo telehandlers. Their knowledge of the range and commitment to aftersales support makes them ideally placed to ensure continuity for existing Merlo customers in the area.
Operating from their head office in Churchstoke, Powys, and with depots at Holmes Chapel in Cheshire and Newport in Shropshire (TR Machinery), RVW Pugh will now expand their footprint by operating from the former Malpas Tractors site at Spa Lane, Lathom.
In a move that will offer reassurance and continuity to local Merlo customers, several former Malpas Tractors staff members have joined the RVW Pugh team at Lathom, bringing with them valuable local knowledge and established customer relationships.
Owen Buttle, National Sales Manager at Merlo UK, commented: “RVW Pugh has been a key part of the Merlo dealer network for over 25 years, and their expansion into South Lancashire ensures Merlo customers continue to receive the support and expertise they expect. Their commitment to the brand, depth of product knowledge, and seamless integration of local staff at Lathom demonstrates exactly the kind of dealer partnership we value.”
Robert Pugh, Managing Director at RVW Pugh Ltd, added: “We are proud to extend our Merlo territory and bring our experience and customer focus to South Lancashire. The team at Lathom, including familiar faces from the previous dealership, are ready to support customers old and new with sales, service, and parts. We’re excited about the future and committed to providing a smooth transition and exceptional support to Merlo users in the region.”
This appointment further strengthens Merlo UK’s dealer network across the North West and reinforces its commitment to ensuring robust coverage, continuity of service, and exceptional product support for all customers.
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