Off-road specialist joins BRP as district commercial manager

  • Bombardier Recreational Products (BRP) is expanding its team of experienced commercial specialists in the UK with the appointment of off-road specialist Rachael Turner as district commercial manager

The appointment is part of BRP’s sustained investment in its UK operation, which will enable the business to continue to grow the Can-Am off-road dealer network and its share of the utility ATV and SSV markets.

An experienced sales professional in the agricultural and off-road sectors, with three years working at Guy Machinery Ltd where she was responsible for running the entire ATV department of the business, Rachael will be the main point of contact for dealers in the Can-Am off-road dealer network, based in the west of England and Wales . She will be tasked with implementing commercial business strategies that will assist in driving sales opportunities and helping to open new sales avenues for dealers. In addition, she will be supporting dealers through the provision of exclusive retail promotions from the brand and partner organisations.

Anita Gobbo, BRP regional commercial manager UK, Italy, Ireland and Spain, says, “We are delighted to welcome Rachael as our new district commercial manager. With Rachael coming from the dealership side of the industry she is uniquely placed to understand what dealers want and require. We are confident this knowledge will be an asset to us and will help deliver tremendous value to the business and the dealers she works with on a day-to-day basis.”