Official clothing collaboration with Raging Bull announced
- Special line of dual-branded Raging Bull and Massey Ferguson clothing announced
- Win a Raging Bull outfit at LAMMA 2024 to launch the collaboration
- Raging Bull founder and ex England Rugby captain visits Massey Ferguson stand at LAMMA 2024
Raging Bull Clothing, founded by Phil Vickery, one of England’s greatest rugby players, has teamed up with leading agricultural machinery manufacturer Massey Ferguson for a new partnership in 2024.
Raging Bull will become an official clothing partner of Massey Ferguson this year. Founder and ex-farmer Phil is well-known for a hugely successful rugby career at both national and international level and being part of the England 2003 World Cup winning team.
The values that Phil has put at the heart of Raging Bull were instilled in him whilst growing up on the family farm in North Cornwall and then forged in the fire of international rugby. The spirit of integrity, pride and passion that drive Raging Bull, and Phil’s deep connections with farming, really resonated with Massey Ferguson and led naturally to this strategic brand collaboration.
Since retiring from professional rugby in 2010, Phil has established his Raging Bull men’s clothing brand along with winning MasterChef and setting up his own restaurant. Growing up on a farm in Cornwall now run by his brother, Phil was born to farm and regularly returns to work on the farm and fully appreciates the daily challenges that farmers face.
Phil comments: “Growing up in the farming community, Massey Ferguson has always been there; red, reliable and ready for work. Over the years I’ve watched all their equipment become more and more sophisticated, giving farmers the support they need to get the job done. So now I am delighted to be developing a collaboration clothing range with the fantastic people at Massey Ferguson, with whom we share a very similar set of values – Integrity, Pride and Passion. It is an honour and a privilege to be one of Massey Ferguson’s official partners and I can’t wait to see this partnership with Raging Bull unfold.”
The collaboration will design dual-branded Raging Bull and Massey Ferguson clothing in various styles, which will be available through the Raging Bull website and shops and the AGCO dealer network later this year. Visitors to LAMMA 2024, the UK’s biggest agricultural machinery event, will have the chance to win a Raging Bull outfit. Plus, a special edition Raging Bull t-shirt will mark the start of the new collaboration with Massey Ferguson and herald the launch of the new MF 9S. The limited-edition t-shirt will be sold through the Raging Bull website.
Lindsay Haddon, advertising and sales promotion manager, Massey Ferguson UK, IRL and Middle East, says the opportunity to work with Raging Bull and Phil Vickery is exciting for several reasons. “Phil’s farming background, love of the countryside and eating local will resonate with our customers. The launch of our new flagship MF 9S tractor and in particular its features and styling; our very own Raging Bull, mirrors the Raging Bull imagery and Phil’s reputation on the rugby field.”
Sandrine Grenet, merchandise brand manager, Massey Ferguson EME concludes: “We know our farmers appreciate quality, functionality, durability and great-looking products, that’s why the collaboration with Raging Bull is such a perfect fit. There’s huge respect for Phil Vickery’s incredible success on the rugby pitch but also an appreciation that with his farming background he understands the needs of our customers. I am proud to say, together, we have come up with an exceptional range of stylish clothing, which is not only practical but a pleasure to wear”.
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