Virtual Dealer Conference Hosted
Merlo UK held its 2025 Dealer Conference in a new, innovative virtual format, bringing its network of Dealer Principals together for an engaging 90-minute session. The event, led by General Manager Shaun Groom, aimed to deliver a fresh approach to dealer engagement—and feedback from attendees has been overwhelmingly positive.
The conference combined live presentations and short films, including highlights from Agritechnica showcasing the latest agricultural product updates. Shaun opened the conference with an economic review and outlook for both the construction and agricultural sectors. This was followed by sessions on sales, after-sales and marketing, providing dealers with actionable insights and valuable information to drive success in the year ahead.
Shaun Groom commented: “Our goal was to create a dynamic and informative event that reflects the innovative spirit of Merlo. The positive feedback from our dealer principals confirms that this new format delivers real value.”
The event culminated with the announcement of the Merlo Dealer Awards 2025, recognising outstanding performance across the Merlo dealer network. Winners were celebrated later in the week at an Award Winners Dinner.
2025 Merlo Dealer Award Winners:
- Parts Dealer of the Year: Ramsay & Jackson Ltd
- Service Dealer of the Year: Hardwick Agricultural Engineers Ltd
- Agricultural Sales Dealer of the Year: A F Wiltshire Ltd
- Construction Equipment Sales Dealer of the Year: D. A. Forgie
- Dealer of the Year: Cooks Midlands Ltd
Darren Cook, Managing Director, Cooks Midlands and recipient of the Overall Dealer of the Year award credited his team for their hard work and dedication adding that winning the award had been his ambition since taking over the family business in 2020.
Merlo remains committed to driving innovation and strengthening dealer partnerships. By embracing new formats and delivering valuable insights, the company continues to support its network in achieving excellence across sales, service, and customer satisfaction. The success of this year’s virtual conference sets the stage for future initiatives that will keep Merlo and its dealers at the forefront of the industry.
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