New CEO for Samson Group
Samson Group, the agricultural machinery group behind the Samson and Pichon brands, has
appointed Kristian Breitenbauch as chief executive, effective from 8 January 2027.
He will succeed Lars Henriksen, who retires on 7 January after almost 15 years in the role.
Henriksen will remain with the group part–time as strategic adviser to the new CEO to support
the handover.
Breitenbauch joins with more than 20 years of experience in technical manufacturing and
international business. Most recently, he spent more than eight years as CEO of Advansor A/S,
which specialises in CO₂–based climate solutions. He holds a master’s degree in international
business administration.
Christian Junker, chairman of Samson Group’s board, said: “Kristian brings more than 20 years
of experience from international, technology–driven manufacturing businesses and has a
strong track record within strategic development, commercial growth and organisational
leadership.”
Paying tribute to Henriksen, Junker said: “Lars has made a substantial contribution to the
development of SAMSON GROUP A/S during almost 15 years of dedicated leadership.”
Mikael Glerup, representing the family that has owned the group since 1999, said the owners
remained committed to its development and expressed confidence in Breitenbauch’s
experience and international perspective.
Samson Group develops and manufactures slurry tankers, muck spreaders and application
equipment, including booms, injectors and incorporators.
The group has manufacturing businesses in Denmark, France and Poland, with Samson Agrolize
handling sales and service for the Samson and Pichon brands in Denmark and Sweden.
In its 2025/26 financial year, the group employed an average of 578 people, including 336 in
Denmark, 179 in France, 49 in Poland and 14 in Sweden.
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