Agco dealers agree future direction – Chandlers expand and Lister Wilder go with Kubota

At a time in the world where we need collaboration and unity more than ever,  two dealerships are working together to create a clear pathway for both of their businesses.

Chandlers (Farm Equipment) Ltd and Lister Wilder have both steadily expanded over the past half century, developing their businesses independently whilst sharing some very similar family values.

The synergy extends to the franchises, with both family-owned companies having grown around the Massey Ferguson, Fendt and Valtra franchises, with Chandlers currently operating from 7 depots covering primarily Lincolnshire and the East Midlands, and Lister Wilder operating from 8 depots covering Oxfordshire and the South-Central region.

They both also partnered with Kubota for their groundscare range of products to give a comprehensive offering across all tractor horsepower sectors and saw Lister Wilder further broaden its base by encompassing the construction equipment business across the South East of England.

With groundscare and industrial equipment being such a significant part of Lister Wilder’s business and Chandlers (Farm Equipment) Ltd fully focused on the agricultural sector and very keen to expand their operations, we are delighted to say that an agreement has been reached whereby Chandlers will purchase the Lister Wilder agricultural business and, with AGCO agreement, extend their franchise responsibilities across a wider area.  This gives both companies a very clear and bright future – Chandlers with the full-line agricultural machinery offering which will be supplied through businesses dedicated to the Massey Ferguson and Fendt/Valtra brands, fully aligned with AGCO’s brand exclusivity strategy, and Lister Wilder with the full-line Kubota range of agricultural, groundscare and construction machinery…making them both the largest dealerships in the UK for their respective partners.

Regarding the future of the current Lister Wilder branches, from the 4th January 2021 Chandlers will operate from the premises at Southam (Warwickshire), Wallingford (Oxfordshire), Devizes (Wiltshire) Cirencester (Gloucestershire) and Bristol.  Lister Wilder will continue to operate from Ashford (Kent), Guildford (Surrey), Reading (Berkshire) and cohabit for an interim period Southam, Cirencester and Bristol while new dedicated facilities are established.

Both companies believe that this arrangement is a mutually beneficial agreement, allowing each enterprise to continue to invest in the very best of facilities, and in their respective teams going forward, to provide the highest level of customer service for their respective Brands.