Continental appoints new sales manager

• Tom Godwin has been appointed agri sales manager at Continental

From a farming background and with extensive experience of farm tyres, Mr Godwin will hit the ground running, working with dealers and manufacturers throughout the UK and Ireland. His appointment has been welcomed by general sales manager for commercial specialty tyres, Rebecca Shedden, who said:

“Tom has a wealth of experience with agricultural tyres that will help Continental, our dealers, and customers. He is joining a dedicated team that has launched seven new lines of tractor, combine and telehandler tyres in the last five years. We are all excited to have him on board.”

Mr Godwin recognises the challenge of the new role, but also sees extensive opportunities. Commenting on his new role, he said:

“I am excited to be working with Rebecca and the Continental team. I will be strengthening Continental’s dealer relations, working with OEMs and visiting customers to make Continental the go-to brand for agriculture. I also want to offer more training on how tyres can bring benefits to all operators.”

Mr Godwin has over five years’ experience in the agricultural tyre market, working with OEMs, tractor dealers and end users. His passion and knowledge for agriculture stems from his agricultural background and practical on farm experience. His farm management and machinery experience make him an ideal fit for the tyre sector and the role with Continental.

“Experiencing different farming systems has helped me to better understand the importance of having the right machinery. Tyres are a fundamental part of machinery efficiency and I am looking forward to working with Continental to further develop the brand in agriculture,” he concluded.