EMC2 boosts dealer service across 11 French departments

  • Company joins  Case  IH  network  with  new  dealership  named  FARMINOVE
  • EMC2 partnership with AGRINOVE, subsidiary of the Oxyane cooperative, Establishment Martin and Case IH

EMC2, a co-operative of more than 3,000 members committed to virtuous and profitable agriculture, has joined the Case IH dealer network in France. The group’s machinery activity has a rich history of more than 90 years, and today covers six French departments – Meuse, Haute-Marne, Meurthe-et-Moselle, Moselle, Vosges, Haute-Saône – with 14 bases developed over 20 years of business growth.

EMC2 will become the largest Case IH dealer representative in France and one of the largest in Europe, allowing the brand to enhance its sales and support and boost customer proximity. A partnership with Agrinove – a subsidiary of the Oxyane cooperative – and Establishment Martin allows EMC2 to expand its scope across 11 departments, covered by 22 dealership sites. The arrangement helps accelerate staff training and market development, and for Case IH will make it possible to offer a stronger overall quality of service across the board.

The change of machinery brand is a major turning point for the EMC2 Group. The business, which operates across a diverse agricultural territory covering many types of arable, livestock and mixed farming, received strong personal support from CNH and commitment from within its own teams.

With agriculture facing multiple challenges that require the sector’s suppliers to offer solid solutions, rapid adaptation to these changes that harnesses reliable and efficient tools is critical, believes Arnaud Bedot, director of EMC2’s machinery division.

“Our integration into the Case IH network is based on this common vision,” says M Bedot.

“It is a long-term vision, with a strong commitment to customer proximity, and it is on these  values  and  perceptions  that  this  partnership  naturally  created  this  common project. Case IH’s reputation for its equipment and services was a major contributor, with a wide, diversified, reliable and durable range that features innovative technology helping ensure strong performance in terms of operation and environmental impact. Case IH after-sales services and support also contribute significantly here, offering operators both assistance and training.”

The development of the EMC2 project was shared with full internal transparency to involve all teams under a new FARMINOVE banner. Training has been a central part of the project, with many hours invested in training on Case IH equipment across sales, service and parts. Next-generation staff have also been an important part of development, with 15% of employees being apprentices, some of whom will, it is planned, come in future from the Case IH Academy.

“Beyond the human challenge, the project represented an entrepreneurial challenge for Case IH as well as for our new dealership,” says Lionel Gleyroux, Case IH France Director.

“Now we are here with a business that has the means to achieve its ambitions, and with the technological connections that agriculture requires to meet the demands for both performance and for environmental impact reduction.

“With EMC2, we know we can count on people keen to move forward with the latest technologies and the best service to make them seasoned partners of operators and agricultural entrepreneurs.”

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