HORSCH partners with Chandlers RFM

  • HORSCH has partnered with Chandlers Farm Equipment Ltd to supply its full range of cultivation, drilling and spraying equipment through four of their depots covering the west of the M5 at Bridgnorth in Shropshire, Ross on Wye in Herefordshire, Martley in Worcestershire and Raglan in Monmouthshire, trading as Chandlers RFM

“We’re delighted to now be able to offer our customers state-of the art sprayers and the market leading direct drill, which is much in demand in today’s farming practice, not to mention the go to disc-tine drill for those preferring to stay with min-till practices,” explains Russ Brett of Chandlers Farm Equipment Ltd. “Working with HORSCH follows our strategy to sell quality, high-tech equipment, and these innovative products complement our existing valued franchises.”

James Sinclair, Regional Sales Manager for HORSCH UK Ltd emphasised the importance of working with highly professional dealerships. “Modern farmers are discerning businessmen who want high quality equipment supported by first-class customer service to ensure that they can be a productive as possible. Partnering with Chandlers allows us to work together to meet the need of customers in this area.”

Chandlers Farm Equipment Ltd, one of the largest UK agricultural dealership groups, acquired fellow successful Agco dealer, Ross Farm Machinery (RFM) earlier this year.

“Some years ago, RFM sold HORSCH products via the Simba franchise, which then became unavailable. When Fendt withdrew from the trailed sprayer market in 2022, this left a large hole in our product offering. Trailed sprayers, direct drills and min-till seeding equipment are a vital sector of the machinery market for Chandlers west of the M5,” adds Mr Brett.

Following Chandlers acquisition of RFM in February 2023, Chandlers RFM was created and awarded the HORSCH franchise. Chandlers has ordered a large stock of machines and will be pleased to speak to customers who are now assessing their requirements for the 2024 season. Chandlers will have parts stock available from June 2023.

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