Machinery dealers honoured in Krone awards

  • Five machinery dealers from across the UK have been honoured with this year’s Krone Dealer Awards

Taking the prestigious title of overall Dealer of the Year was Scottish business, George Marshall Tractors.

Krone UK managing director, Marcus Oliver, explains that the award was judged on the dealer’s overall commitment to the brand, product representation across the range, aftersales care, parts stocking and business development.

“George Marshall Tractors joined the Krone family in 2020 and have since embraced all aspects of the brand, successfully transitioning into selling the full product range,” he says.

“The team has shown a high level of commitment to demonstrations and increasing brand visibility in the area.

“The sales and management teams have an excellent willingness to learn about the machines and find new opportunities to enhance their exposure,” he explains.

Among the winners, Carr’s Billington was awarded  Sales Dealer of the Year.

“Carr’s has excelled in out of season stocking, while continuing to open new branches in the northern territory, following rapid sales growth,” says Mr Oliver.

Krone also recognised Lincolnshire based JPM Agricultural Ltd with the New Dealer of the Year Award, for its success in making it into the top ten dealers for turnover in their first full year of supplying Krone products.

“JPM rapidly integrated the product range into its portfolio, embracing the BiG X forager and BiG Pack square baler in particular. The team has also taken warranty on in house and managed several large trade ins.”

The award for Service Dealer of the Year was presented to Compass Tractors Ltd in the South West.

Mr Oliver explains that the Compass team has demonstrated a strong focus on staff training and development with a consistently high commitment to service and aftersales care.

Krone Ambassador of the Year

Finally, the Ambassador of the Year Award was presented in memory of Krone employees, Rodney Benson and Darren Metcalf, who both sadly lost their battles with cancer earlier this year.

This year’s award was presented to Tim Adcock from Chelmsford’s Adcock Agri Ltd, who has displayed an infectious ‘can do’ attitude, which cascades and manifests itself throughout his team and truly works in partnership with Krone, in a flexible but driven manner,” says Mr Oliver.

“It’s been another fantastic year for Krone, and we’re immensely pleased with how our dealer network have performed, despite the challenges we’ve faced with supply and logistics.”