Oliver Landpower going for growth with JCB dealer acquisition

  • JCB dealer Oliver Landpower Ltd has completed its acquisition of neighbouring machinery dealership LQG Agri Ltd – ensuring continued support for JCB customers and paving the way for a period of expansion and growth

The deal expands the company’s territory westwards into Warwickshire and marks a significant investment in the JCB Agriculture franchise. It also adds a fourth branch to Oliver Landpower’s sales, parts and service network, with the dedicated JCB location at Upper Quinton – now operating as Oliver Landpower Stratford – joining branches at Tingewick, Buckinghamshire; Luton, Bedfordshire; and Kings Langley, Hertfordshire.

Charlie Glenister, Managing Director, Oliver Landpower, said: “We’re delighted to have successfully completed the acquisition of this long-established and successful dealership, which expands our business and ensures continued support for JCB customers in the area from an experienced team.”

All LQG Agri employees have transferred to Oliver Landpower, so customers will find the same familiar faces at the branch, including Sue Cook in the office, Stuart Wyles and Clive Ellard in sales; service and commercial manager Mark Baylis and his team of experienced technicians; and Martin Young, who has a wealth of knowledge having managed the parts operation there for many years.

John Smith, Managing Director, JCB Agriculture, said: “We’re delighted that the proposed agreement between LQG Agri owners the Lockwood family and Oliver Landpower has been completed quickly, ensuring a smooth and seamless transition with continued customer service and support.

“We thank Geoff Lockwood and his team for many years of support to JCB customers and wish him a very happy retirement. Oliver Landpower’s considerable scale and JCB experience, product knowledge and renowned customer service will further strengthen the existing team at Upper Quinton.”

For Oliver Landpower Ltd, which is part of the Oliver group of companies, one of the largest machinery dealer operations in southern England, the acquisition brings a significant expansion in terms of both territory and sales potential for Fastrac, Loadall and other well-known JCB agricultural products.

Adrian Hewis, Sales Director, said: “JCB is a hugely important and successful franchise for us and we’re delighted to now add a territory that extends from Nuneaton south to Evesham and then across to the existing JCB territory served by our Tingewick branch covering Buckinghamshire and Oxfordshire.

“The response from customers to the latest JCB products, especially the new Fastrac iCON 4000 and 8000 series tractors, has been very good, and they have come at just the right time to support our expansion.”

Having extended westwards with the Stratford branch, Oliver Landpower operations will expand eastwards when it takes over JCB’s Essex territory at the beginning of 2023 from a site in Colchester.