Massey Ferguson (AGCO) announces further brand re-alignment

  • Massey Ferguson, a worldwide brand of AGCO has agreed changes with existing dealer partners in S. Scotland on the distribution of the Valtra and Massey Ferguson brands

These changes support AGCO’s long-term strategy driving brand exclusivity, full-line responsibility, and appropriate brand bundling to support the growth of each brand.

Under these changes, Scot Agri Limited becomes an exclusive Massey Ferguson dealer for the Lothian and Borders area with outlets in Haddington and Kelso complementing their existing Massey Ferguson outlets in Forfar, Huntly and Fraserburgh, covering Angus and Aberdeenshire.

In addition, Ancroft Tractors Limited will add the Valtra franchise to their existing Fendt business making Ancroft Tractors an exclusive Fendt and Valtra dealer for the Lothian and Borders area, operating from their outlets at Macmerry, Kelso and Berwick-upon-Tweed.

“These new distribution arrangements are the latest changes that will strengthen brand dedication and focus which will continue to deliver market share growth for each of our brands” outlines Mark Casement, Director Distribution Management for AGCO. “We have a clear strategic direction that places an emphasis on maximising brand exclusivity while always improving dealer viability, and we are pleased to make these changes while offering all our valued partners the opportunity to grow their business with us in the years ahead. We are confident that this focus will continue to develop the excellent customer-centred support that customers across the area enjoy and expect from our dedicated dealer partners.”