Riley Beet Harvesters UK Ltd, the UK’s sugar beet harvesting specialist, has appointed Matt Carse to take over nationwide sales of the market-leading Vervaet product range, which also includes the Hydro-Trike self-propelled chassis line-up. Matt comes to Rileys from a competitor and brings with him considerable experience of the industry.
“I’ve been involved with sugar beet machinery for 11 years,” explains Matt. “I had been selling harvesters for another company since 2012, and more recently I also undertook after sales management, overseeing the parts and service departments. Naturally I’m passionate about the beet industry, and I’ve always known that Rileys have a very good reputation, both for the product as well as their after sales service. In fact, I think the reputation of their backup and the overhauled machines they also offer is so high that it’s actually recognised by almost every harvester owner, even if they don’t own a Vervaet. So it’s very exciting to jump into a very well established business and hopefully carry on the good success they’ve already had. I’m a firm believer in building up personal relationships with customers and doing business in the field, so I’m looking forward to getting stuck into it and meeting those that I don’t already know.”.
“Of course we knew of Matt already as a competitor,” adds managing director Jeremy Riley. “So we were already aware of the way he operates, and liked it. I strongly believe that life is all about people, so having the right team has always been of the utmost importance. We believe that Matt is someone who shares our ethos and values, and will consequently fit very well into the company, bringing some new ideas to mix with our own, continuing our drive forward and into the future.”