New Holland appoints Direkçi Group as distributor in Nigeria

  • Combining New Holland’s global expertise with Direkçi Group’s knowledge of the Nigerian market will help accelerate progress in the nation’s important agricultural sector.

New Holland Agriculture has appointed Direkçi Group as its distributor in Nigeria. This new partnership brings a broad range of mechanized solutions to help improve productivity in one of the country’s most important industries.

New Holland has more than 125 years’ experience as a world-leading agricultural equipment brand. Direkçi Group has been successfully trading in various industry sectors, in Nigeria and internationally, since 1983.

Direkçi Group’s dealership in Nigeria expects the most popular New Holland products to be the world-renowned TT-series tractors (55 or 75 HP), which complement power with economy; TD Straddle tractors (59 to 98 HP), which are suitable for a wide range of applications; and the TC series of combine harvesters, which provide dependable performance for mixed and small-scale farmers in varied crop conditions.

Özkan Eren, Head of Business for New Holland Middle East and Africa, said: “We are very excited about this collaboration. Agriculture is the backbone of the economy in Nigeria and with the excellent support of our dealer we are ready to revitalize this sector. New Holland’s equipment supports food production and infrastructure construction all around the world – vital responsibilities in which we help our customers achieve their critical missions.”

Mehmet Özgür Direkçi, CEO of Direkçi Group, commented: “Nigeria’s agricultural industry needs to increase production to feed the country’s growing population. We help customers throughout the world make better choices on how to set up and run their farms successfully and our collaboration with New Holland will accelerate this progress in Nigeria. We aim to significantly increase mechanization in Nigerian agriculture, which will help farmers improve productivity and profitability.”

Agriculture accounts for more than 20 percent of Nigeria’s gross domestic product. Approximately 70 percent of the nation’s households participate in crop farming and about 40 percent own or raise livestock. The country is a leading grower of numerous types of crop, including palm oil, cocoa beans, pineapple, and sorghum.