New Holland dealer Russells celebrates centenary
- New Holland dealer Russells are celebrating 100 years since becoming a private limited company with a special edition tractor inspired by the Ford 7810 Silver Jubilee that was offered in the UK in 1989
Over the course of the past 100 years Russells developed and manufactured a wide range of implements for markets across the world from their original facilities located at Kirkbymoorside in North Yorkshire. They became Ford dealers in 1983, and are now one of the largest New Holland dealers in the UK.
Russells chose the popular high specification New Holland T6.180 Dynamic Command to base their centenary tractor livery on. Russells After Sales manager Adam Robinson came up with the idea of creating a special edition tractor that paid homage to the iconic Ford 7810 Silver Jubilee.
“Russells retailed several 7810 Jubilees when they first came out, and some of these still remain active on farms close to our depots,” says Adam.
The centenary tractor’s exclusive silver and blue paint scheme was completed by Truck Technics at Leyburn whilst Big Boolies Ltd of Malton supplied and fitted the graphics. The tractor was publicly unveiled on the opening day of this year’s Great Yorkshire Show. A 1/32nd scale model produced by Universal Hobbies of the tractor will be available later this year.
