New Holland’s new-generation T4.120 F specialty tractor wins “Best of Specialized” title at Tractor of the Year 2023 Awards

The New Holland T4.120 F has been crowned “Best of Specialized” tractor at the Tractor of the Year 2023 Awards. The coveted title, assigned by a jury of independent journalists specializing in agricultural mechanization, recognises the best tractor in the European market.

Carlo Lambro, New Holland Brand President, commented: “This prestigious award recognises once again New Holland’s supremacy as the undisputed leader in the specialty tractor segment. We have remained at the forefront of this sector for seven decades by constantly innovating, upgrading and extending our uniquely wide offering to meet the most specialized requirements of our customers. This latest “Best of Specialized” title is testament to the many years of work and dedication in this important segment, particularly in Europe. I would like to congratulate and thank all the teams involved in the development of this tractor, especially at the Jesi plant and Engineering in Modena, Italy.”

New Holland Agriculture has renewed and extended its offering of specialty tractors, further consolidating its undisputed leadership of the sector, with the new-generation T4 F/N/V series. These are the latest product launches in New Holland’s specialty offering that has constantly innovated, and has been recognised with multiple awards at the EIMA fair, including the Best of Specialized title in the Tractor of the Year Awards in 2020, 2014 and 2013 and the Technical Innovation award for the BlueCab™ in 2012. The latest recognition before this year was the Technical Innovation awarded to a project in partnership with Nobili on a T4V equipped with e-Source powering a fully electrified e-Sprayer and e-Mower.