New owners for LAMMA and Farmers Guardian

 Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital,  announced on 19th August 2021 that it has acquired Farmers Guardian Ltd and LAMMA Ltd, the UK agriculture division of AgriBriefing. 

 After a decade of guiding and building these businesses, AgriBriefing has evolved its strategy to focus more on its global pricing, analytics, forecasting, market data and consulting units. 

Rory Brown, CEO of AgriBriefing, said, “We are enormously proud of the job the teams of Farmers Guardian and LAMMA have done, but our strategic focus has changed. We could not have found a better home for our brands, and the teams who work on them. We cheer their future success from the sidelines as these businesses enter their next phase.” 

Simon Foster, Arc CEO, said, “We are excited about this first step in the development of Arc. These two businesses are a strong foundation from which to start, and we look forward to building out the Arc network with similar businesses to create a platform to facilitate the future of networking, connecting, and supporting business communities.” 

The LAMMA event team said that from an exhibitors perspective “nothing changes. Our teams, our plans, our processes, are all remaining the same through this process. We are still very much on track for LAMMA 2022 in January and the team remain the same and, as always, are looking forward to welcoming you to the NEC.”