Product innovation and connection to dealers and end users strengthens
- In a newly created position, Gabriel Lund has taken up the role of Product Marketing Manager for Samson and PICHON products
With this new appointment, SAMSON is looking to strengthen the company’s presence through an even closer collaboration with both dealers and end users to ensure that its products continue to meet the high expectations and market needs of its customers.
Since 2019, Gabriel Lund has been product manager for SAMSON’s muck spreaders and universal spreaders, where he has gained extensive experience with SAMSON and PICHON products. He has thus been part of SAMSON GROUP for several years and has a wide knowledge of the products of the group.
In his new role as Product Marketing Manager, Gabriel Lund will work closely with both dealers and end users. He will be responsible for planning and carrying out a number of important activities, including product launches, competitor analysis and marketing training.
“My goal is to ensure that SAMSON and PICHON products continue to meet the high expectations of our customers. By intensifying our presence and demonstration activities, we will strengthen the link between factory, agricultural contractors and farmers to ensure that our customers get the best possible experience with our products,” says Gabriel Lund.
With Gabriel as a link in SAMSON’s product marketing, SAMSON will be able to offer dealers and end users even more support in the future. Among other things, the company is planning a number of demonstrations and sales activities during the coming autumn, which will help maintain a strong connection with customers and dealers.
Head of Product Management & Academy at SAMSON GROUP A/S, Niels Hagemann Haubjerg, sees the appointment as a strength for SAMSON GROUP’s product, marketing and sales department: “Gabriel’s extensive experience and thorough knowledge of our products make him the ideal person to further develop our product marketing. He will work closely with our dealers and end users to ensure that our products continue to meet the needs of the market. His background in the countryside, as well as his training as an agricultural economist in plants and speciality crops, gives us a strength that comes from hands-on experience of working the soil. He can also provide a good overview, which will be of great help to us, as well as the farmers and contractors who show confidence in our product selection.”
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