Yamaha partners with Henton and Chattell

  • Yamaha has partnered with Nottingham-based ground care specialist Henton & Chattell to extend its dealer network

The new appointment will provide enhanced customer service in the East Midlands region for Yamaha ATV, side-by-side and golf car customers. Commenting on becoming a Yamaha dealer, Henton & Chattell Managing Director Peter Chaloner said:

“We are excited to be working with Yamaha and filling a gap in our product range with one of the biggest brands in power products. We have had countless enquiries about ATVs, off-road leisure, and utility vehicles, so this partnership has come at an opportune moment.”

Yamaha’s Area Sales Manager, Carl Stuart commented on the partnership saying:

“Henton & Chattell will provide a first-class service to Yamaha customers and we are looking forward to working with the team and building our partnership in the future.”

Henton & Chattell was started by Peter’s grandfather Leslie Henton and Charles Chattell. Today Peter and his two sons, Harry and Jonathan, and wife Elizabeth, are all involved in the business. The business is no stranger to the demands of servicing a wide range of customers as it currently supplies other ground care products from several leading brands.

“We have a history of building long-standing relationships in the region. We carry over 50,000 parts and offer service and support all under one roof. In addition, we also have proactive sales and service technicians who can help customers both at our dealership and remotely,” he explains.

Yamaha vehicles will further support Henton & Chattell’s growth in the agricultural sector. The business will also supply Yamaha’s industry-leading golf car, becoming a Yamaha Service Dealer for golf products.

“We appreciate that Yamaha vehicles carry out demanding work and we are ready and willing to help Yamaha customers old and new to get the most out of their vehicles,” he adds.

The Nottingham showroom will open in the autumn with a full complement of Yamaha vehicles for customers to view and test drive. Henton & Chattell also plans to open a second dealership soon.

“We hope to bring our new dealership on board later in 2023 so that we can service customers over a wider area. Partnering with Yamaha is a big step for us and adding another premium brand to our portfolio is an exciting move that we hope will benefit both businesses,” he concludes.

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Kubota appoints Henton & Chattell for East Midlands