Yanmar Develops Compact Tractor Business in Germany with New Master Dealer
Yanmar has concluded a Master Dealer Agreement with compact tractor and machinery company Wassenberg GmbH, for the sales and service of the YANMAR YT and SA 22-60 HP compact tractor series in Germany. The partnership has secured an important green sector contract in the city of Cologne.
The move will expand Yanmar’s agricultural activities in Germany, making the company’s tractors, service and spare parts available through Wassenberg as well as Yanmar’s current dealer network.
As part of YANMAR’s medium-term strategy to further develop the German market, the company will position its tractors in the premium tractor range and will actively promote its tractor ranges in the market through its new partnership with Wassenberg.
“We have found in Wassenberg the right partner to further develop the German market,” said Cord Hansen, Sales Manager Agriculture at YANMAR Europe. “The combination of quality, knowledge and experience of our two companies will be a strong asset for the future.”
Based in the German Rhine-Ruhr region, and with a history of almost 125 years, Wassenberg is a strong player in the green sector for municipal services, landscaping and professional gardening. Yanmar’s partnership with Wassenberg will help develop the German market while expanding Wassenberg’s current portfolio with the new-generation Yanmar tractor range – a win for both companies.
“We are very pleased to be a YANMAR Master Dealer for our region and provide our customers with the most advanced tractor technology,” said Hans-Jürgen Wachten, Managing Director at Wassenberg GmbH. “In our short cooperation, we have already succeeded in completing a prestigious project with eight municipality tractors. We look forward to working with YANMAR and to a pleasant continuation of our partnership.”
Soon after concluding the Master Dealer agreement, Wassenberg had the opportunity to submit a tender for eight tractors with various implements for the Sports Authority Department of the City of Cologne. With their economical, Stage V compliant engines, Yanmar’s advanced YT tractors easily met the municipality’s demanding product and quality requirements.
YANMAR’s high-quality SA and YT tractor series is available from 22 to 60 HP and equipped with the latest YANMAR common rail Stage V engines certified according to the most stringent EC167/2013 standard.
The tractors are fully designed and manufactured by YANMAR in Japan for professional use with high productivity, great versatility and optimum operator comfort. In addition to their functional benefits, they come with an attractive design by Mr. Ken Okuyama, who also designed for Ferrari and Porsche.
Both tractor series are commonly used by landscaping professionals in various sectors, including gardening, municipality services and (all-season) maintenance of the public area and are well-known for their high quality and reliability.
