Irish dealer network strengthened
CASE Construction Equipment has expanded its dealer network in Ireland with the appointment of SAMCO Plant Sales as its authorised dealer for Munster, reinforcing its presence in one of the country’s key construction markets.
The agreement gives customers across the region access to the full CASE Construction Equipment product range, supported by machinery sales, genuine parts, aftersales service and technical support.
The appointment builds on an existing relationship between CNH and the wider SAMCO Group. Through its CASE IH agricultural machinery business, SAMCO has developed a strong presence in the Irish farm machinery sector, bringing more than 30 years of engineering, manufacturing and dealer experience to the construction equipment market.
For CASE, the move strengthens its retail and support network in Ireland while enabling the manufacturer to leverage an established dealer with an experienced customer base and existing service infrastructure.
Valentina Versino, UK and Republic of Ireland Business Director for CASE Construction Equipment, said the partnership represented a natural extension of the companies’ existing relationship.
“We are delighted to welcome SAMCO Plant Sales to the CASE Construction Equipment dealer network as our authorised dealer for Munster. With its established relationship with CNH, SAMCO brings the experience, technical knowledge and customer focus that make it an excellent partner for the CASE brand.”
Robert Shine, Managing Director of SAMCO Plant Sales, said the appointment broadens the company’s machinery offering while building on its established reputation in the agricultural sector.
“Joining the CASE Construction Equipment dealer network marks an exciting new chapter for SAMCO Plant Sales. Supported by the engineering expertise of the wider SAMCO Group and our long-standing experience through the CASE IH business, we look forward to supplying contractors, developers and construction professionals across Munster with the right machines, backed by genuine parts and dedicated aftersales support.”
The appointment reflects the continuing importance of established dealer networks as construction equipment manufacturers seek to improve regional coverage, strengthen customer support and expand market share through experienced partners with proven engineering capabilities.
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