Cereals Event 2025 set to return to Lincolnshire

11th March 202510th March 2025 webmaster Cereals Event

This year the Cereals Event is returning to a popular Lincolnshire location after a 17-year hiatus – and early bird tickets are now on sale.

Andrew Ward MBE will welcome visitors to Heath Farm on 11-12 June, with the 52-ha site showcasing the latest developments in arable agronomy, machinery, technology, and business advice; from over 400 exhibitors, 200+ live demonstrations, two days of seminar programmes, and several hundred individual crop plots on display.

Recognising that events must properly serve the people and businesses in the sector Mr Ward is looking forward to being involved in shaping one of the UK’s largest arable shows.

“There have been huge changes in farming, some of the biggest since the Second World War,” says Mr Ward. “There’s tremendous pressure on producing food and being able to do it profitably. And while some of this can only be resolved at Government and policy level, which farmers have been campaigning for, there are also opportunities at farm level.

“No event is a silver bullet, but I would say that Cereals offers a lot to a range of arable and diversified businesses and their ambitions. Visitors can find the knowledge, technology and, importantly, the conversations that can help safeguard their future.”

New features for 2025

This year’s Cereals Event will not disappoint when it comes to new elements, nor the return and expansion of its most popular and impactful features – all included in the ticket price.

New to 2025, and leading the regenerative agriculture conversation, the BASE-UK Regen Conference area – themed ‘Robust farming in a changing climate’ – will feed farmers’ growing appetite for more knowledge, demonstration, and experience. A series of seminars and open-floor Q&A sessions will be shaped by the expertise and experiences of some of the leading regen farming and advisory voices – exploring how regen ag can fit and affect farm businesses of today and tomorrow.

Building on resilience and the future of the arable sector, the new Young Farmers Spotlight will welcome the next generation to a multi-session day. In partnership with the National Federation of Young Farmers, and the regional Lincolnshire and Nottinghamshire Clubs, the Michelmores-sponsored programme will host a breakfast, before the day opens to talks focused on key innovations that will shape the future and influence careers and progression. The sessions will be rounded off with a friendly networking event – the perfect opportunity to meet new friends and contacts.

Fresh talent will also be found in the agronomy zone where budding agronomists will be put through their paces in the new Ceres Rural Crop Challenge. Teams of six students from leading agricultural universities will go head-to-head in growing and managing a winter wheat crop. They will be judged by an expert panel form Ceres Rural and the AICC, and the winner will be announced with prizes awarded on 11 June – including tickets to Cereals at Diddly Squat in 2026.

The long-standing and popular Syngenta Sprays and Sprayers Arena will benefit from a new format for 2025. Its refresh will provide even more opportunity to demonstrators and visitors alike to dig into the detail of cutting-edge spraying machinery and technologies.