Event strengthens dealer knowledge
With a focus on strengthening product expertise, boosting in-field knowledge and improving sales confidence, Kubota recently held its first SalesPRO training event in Europe.
Attended by over 400 sales professionals, product specialists and dealer representatives, this specialist event was held at KRDE, Kubota’s European R&D centre in Crépy-en-Valois, France, where Kubota products are developed and tested.
The event combined classroom learning with practical, in-field experience, to strengthen product knowledge, build sales confidence and give dealers a deeper understanding of how Kubota’s technologies can address the everyday challenges faced by customers.
“Our SalesPRO event reflects our commitment to dealer training,” said Henry Bredin, division manager of Kubota (UK)’s agricultural and ground care machinery business. “It’s not just about presenting products – it’s also about helping our dealers to gain a better understanding of customer needs, while experiencing our machines in real working conditions, so they can return to the market with greater confidence and enhanced practical knowledge.”
Alongside product training, participants took part in practical sales exercises designed to strengthen product positioning, generating a deeper understanding of real-world scenarios and bring greater value to customer conversations. The event also brought together leading technology partners including MX, UV Boosting and Kilter, demonstrating how complementary solutions can be combined with Kubota machinery to improve productivity, precision and efficiency.
“Training should be practical, engaging and closely aligned to the challenges our customers face every day,” adds Henry Bredin. “And SalesPRO gave our network the opportunity to learn from doing, along with exchanging experiences in best practices, with a view to strengthening the way we bring value to customers across Europe.”
Kubota’s SalesPRO event also showcased a continued investment in smart farming with demonstrations covering autosteering, TIM technologies, precision applications, autonomous solutions, digital tools and crop-care innovations.
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