Siân Pritchard appointed new AEA President
Kuhn Farm Machinery’s managing director, Siân Pritchard, became the Agricultural Engineers Association’s (AEA) newly elected president on 1 April 2025. She has outlined her commitment to encouraging new people into the industry and engaging with social media to support the AEA’s campaign, ‘We are Land Based Engineering’.
Siân is from a farm machinery background and her family farms on the Welsh border, and, following various machinery manufacturing roles on the continent, she became managing director of Kuhn Farm Machinery, based in Telford, Shropshire, in 2009. Alongside successfully leading the brand over the last 16 years, her passion for encouraging young people into the industry has always been a key focus, and one that she hopes to develop further in her time as AEA president.
“Not enough young people know about our sector and many simply don’t see it as a career option – that must change. The AEA’s campaign is there to inspire the next generation and highlight the opportunities for young people in agriculture. No one else is going to tell our story for us, we have to show how great it is. Tools such as social media have a crucial role, as this is where our next engineers are taking their inspiration from. We need to be the ones to provide them with it.”
2025 is a landmark 150th year for the AEA, with Siân becoming the first ever female president, which she says is a huge privilege to lead at a crucial time for the sector.
“It’s a tremendous honour to serve as president in this special anniversary year. It marks a century and a half of innovation, resilience, and contribution to UK farming, food production, land management and the wider economy. The sector faces some very acute challenges and by adapting, evolving, and leading, we’ll continue to flourish,” concludes Siân.
Related news:
Antonio Marzia appointed to lead Topcon Agriculture as executive vice president and general manager
