Dual Brand Dealers for Scotland
Case IH is reshaping its dealer network in Scotland, appointing Agricar Ltd and Ravenhill Ltd as dual-branded dealers alongside their existing New Holland operations to strengthen sales and after-sales support across a wide northern territory.
From 8 June 2026, both businesses will add Case IH to their portfolios, giving customers access to the full range of Case IH and New Holland machinery, parts and service support from existing depots. The move is intended to improve continuity of backup while broadening equipment choice for farms across the region.
Agricar will cover Angus, Fife, Kincardineshire, Perthshire and Stirlingshire from its depots in Cupar, Forfar, Laurencekirk, Perth and Stirling, while Ravenhill will serve Aberdeenshire, Morayshire, the Highlands, Orkney and Shetland through its sites in Aberdeen, Dingwall, Elgin, Maud, Turriff and Orkney.
Agricar director Derek Johnston said the dual-brand move would allow the business to widen its machinery offering while maintaining the support levels customers expect.
Ravenhill managing director Stewart Davidson said representing both brands would strengthen the company’s ability to match equipment and service support to a wide range of farming operations.
David Rapkins, commercial business unit director for UK and Ireland, said the appointments reflected CNH’s strategy to build a stable, future-ready dealer network with stronger local support.
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