New Holland to withdraw from LAMMA ‘22 in light of developing Covid situation
- Brand management makes difficult decision to not attend January show
- Driven by desire to protect show visitors, New Holland staff and the wider public
- Plans to refocus on spring/summer outdoor events during 202
In light of the continuing evolution of the coronavirus situation, with increased concern over the new Covid variant and the potentially high levels of infections which may occur over the coming weeks, the management of New Holland Agriculture’s UK and Republic of Ireland business has taken the difficult decision to withdraw from the 2022 LAMMA show, due to be held at the NEC, Birmingham, on January 11-12.
“This has not been an easy step to take, but the safety both of show visitors and of our staff has to be foremost in our minds,” says Pat Smith, business director for New Holland UK and ROI.
“LAMMA is an excellent event, and its organisers have done a very good job in difficult circumstances to plan a show for 2022. Given the way things continue to rapidly evolve, though, we owe it to our employees, those planning to attend the show, and others involved in the event, to make this decision now. We are very grateful to the organisers and our suppliers for their efforts, and we look forward to returning to LAMMA in the future.
“For now, we hope that the situation calms during 2022 and we can meet customers and suppliers at our proposed schedule of spring and summer events and shows.”