New Holland launches website that brings a new brand experience to visitors
- Refreshed user interface at www.newholland.com is part of digital transformation to provide full brand experience and information wherever, whenever
- Enriched content, optimized mobile view, 360-degree experience with 3D product pictures and more immediate access to special offers and opportunities
- Easier navigation with immersive video and photos and familiar yet innovative look support New Holland’s overall communication strategy
New Holland has launched new websites across its global markets, with the UK site at https://agriculture.newholland.com/en-gb/europe and the Republic of Ireland version at https://agriculture.newholland.com/en-ie/europe. With the internet the first stop for most people seeking updates on products, services and information, the new sites are designed to provide visitors with easily-accessible pages on the brand and its activities.
The look and feel of the website reflects New Holland’s evolving identity, with a familiar feeling but modernised graphics. At its heart is a homepage that provides a renewed, more engaging user interface with a main header for immersive videos and large frames for pictures. Product pages also feature videos, large and detailed pictures, carousels and special 3D graphics of both the exterior and interior of New Holland products, to give visitors a 360-degree experience. Despite the advanced media, the user experience is practical and personalized, with easier navigation, a more evident search bar and with opportunities and special offers highlighted
The new website also includes enriched content. The main element remains the “Equipment” section, containing details of all New Holland products and Precision Land Management solutions categorised by product range. Alongside is a “Services&Solution” section, where visitors can find special offers, financial solutions and parts information, plus digital tools such as MYNewHolland and the New Holland apps. New sections include “Our Vision”, dedicated to New Holland core brand values innovation and sustainability, and “New Holland World” with news, corporate content, heritage and sponsorship info.
The website redesign is part of New Holland’s digital transformation, with innovation, technology and digitalization some of the main pillars in the brand DNA. Visitors now benefit from better and easier navigation, optimised use on mobile phones and tablets, and enhanced focus on audiovisual communication. The website will be progressively updated in every global market in which New Holland operates.
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